How to turn LinkedIn lurkers into engaging connections

Fun fact:  nearly 90% of social media users are what I fondly refer to as "Lurkers"?  Yep, they're silently soaking up your wisdom, reading your posts, but rarely throwing their hat in the engagement ring. Don't fret; they're watching, and that's a potent opportunity!

Case in point: A cool 6 months after one of those lurking legends graced my posts, they slid into my DMs and signed up for my VIP day. 🤩 It pays to play the long game, folks! I’ve always said that LinkedIn is a lot like golf; it's a long game where every connection, interaction, and post is a stroke toward building a strong professional network and scoring opportunities." ⛳ [no AI did not write this statement, I did!]

Now, let's tee up some LinkedIn magic with five tips to supercharge your engagement:

🚀 Be the Conversation Starter: Don't wait for others to kick things off. Dive into the comments like a rockstar at a karaoke bar! Ask questions, share insights, and ignite discussions. Your enthusiasm is contagious.

📣 Quality Over Quantity: Instead of posting as if you're paid by the word, curate meaningful content. Offer value, tell stories, and share your wins and woes. It's not just about the post; it's about the impact. Stories always win! Talk about a non profit you support and HOW you support them, talk about how you overcame a hurdle [after the fact not when you’re going through it].

🎯 Laser-Target Your Audience: Use hashtags, and specific keywords to ensure your posts reach the right eyes. Cast your net where the fish are biting, and you'll reel in a bigger catch. [my dad would love this analogy].

🧲 Create Magnetic Content: Infuse your posts with personality! Inject humor, share anecdotes, and let your unique voice shine through. Be the magnetic force that keeps people coming back for more. Be more HUMAN! It makes you relatable and at the end of the day people buy from people.

📢 Consistency Is Your Wingman: Stay reliable like that daily cup of coffee (or two). Consistent posting keeps you on your network's radar. But don't just post and ghost; engage with the folks who take the time to comment.

Engagement isn't just about likes and comments; it's about cultivating connections, sparking conversations, and nurturing relationships that can lead to incredible opportunities. 💼 Not just clients. Referral partners, brand ambassadors, speaking engagements and if you're lucky- friends!