Sales Pitches or aka SLAPS in the DM don’t work

A client of mine said she didn’t think DM’s worked anymore, because she wasn’t getting a great response. So we took a look at her message. I read it in 3 seconds and identified the problem- it was vague, boring and sounded like it was written by a robot.

Sales Pitches or aka SLAPS in the DM don’t work. They work on ruining your reputation, they piss off your connections and they are a waste of time. IMHO.

Instead try this:
1. Be authentic

2. Keep it short

3. Switch it up! Try sending a voice note or a video [must use mobile to do this]

Follow them, Ring their Bell and comment on their content BEFORE you drop in their DM’s.

Remember to use my 3C Method: Connect, Cultivate, Convert.

Connect with a variety of individuals, not just your ideal clients. There are amazing people on this platform.

Think of those…

🔷 you can help

🔷 you might learn from

🔷 you could collaborate with

Cultivate the relationships, don’t drop sales bombs on them. You’ll explode the relationship before it even gets ignited. [get what I did there? 😆]

Convert into new opportunities that help both parties. This isn’t always a sale. Truth be told more times than not, it’s giving FIRST. Make an introduction, refer them to a client, share an event that you think could help them grow their business. Maybe they would be a great speaker for an event [we speakers love getting recommended for those gigs!] 

I’m curious as to what my very smart and savvy LinkedIn network has to say about this.

Can you still start conversations using DM’s? Or is it a dead zone?

What’s your biggest tip for making a DM successful on LinkedIn?

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