In this episode, Tasha will share her favorite tech tools for every stage of business: Start up, Launching and Scaling.
Tasha Glover is passionate about working with Kingdom entrepreneurs and partnering with them (and God) to help them storm the marketplace boldly with God’s love and leading and take their rightful place as leaders. As CEO of Tech With Tasha, her company helps Kingdom minded entrepreneurs tackle technology, brand, and launch businesses with grace. She is a devoted wife and homeschooling mom of 3.
Connect With Tasha on Facebook & Instagram:⬇️
How to Nurture Leads to Create More Sales!
In this episode, Lauren will share:
(1) How to convert more website visitors into leads without increasing traffic volume or social media following,
(2) why lead nurturing is just as important if not more important than lead generation
(3) a few different ways to make lead nurturing easy
Lauren Pawell, MBA, helps entrepreneurs generate, nurture and qualify more leads online. Through her company, Bixa Media, she offers one-on-one consulting as well as done-for-you services.
She firmly believes in getting business owners to focus on high-impact marketing efforts, so they don’t waste any time or money spinning their wheels on tactics that won’t drive real results. Case in point? That time she generated $262,822.58 in sales for a client using only 9 email campaigns.
Connect With Lauren on LinkedIn:⬇️
Join her free Facebook group:
Business Owners: Generate More Leads, Customers & Revenue Online
How to Make Video Marketing Work for You!
In this episode, Dan will share these simple steps to take your marketing to the next level with video:
1) Simple ways to craft your videos to engage viewers
2) Great equipment on a budget- video creation doesn't take thousands of dollars
3) Making a single video into multiple pieces of great marketing content
Dan Harris is co-founder and owner of Profits Marketing Group, a digital marketing agency based in the Eastlake area of San Diego since late 2009. His specialties in Video Marketing and Digital Advertising help local businesses to expand their online presence, predictably generate leads, and attract new clients or patients. With 10 years of experience in online marketing, Dan enjoys educating and mentoring motivated business owners to teach them how they can leverage digital marketing effectively, regardless of their business niche or size of their marketing budget. He has served as mentor and presenter for organizations such as SCORE San Diego, Small Business Association, Eastlake Business Association, San Diego Paralegal Association, and Accion Academy, among others. Dan also has an undergraduate and graduate education in the healthcare field and worked as a Wellness Director for nearly 15 years.
Connect With Dan on LinkedIn:⬇️
Organize your Digital Life to Kickstart 2019
In this episode, April & I will share our top 3 favorite apps to simplify your digital life!
April Mahrer Merritt of Ilios Digital Organizing partners with entrepreneurs who want to use technology to be more productive and increase revenue generation. April will help you tame your tech, find the best app or software for your business needs, organize your data so it's easier to navigate, and optimize your workflow through streamlining and automation.
Connect With April on LinkedIN:⬇️
The Perfect Recipe for an Active Facebook Group!
Bella Vasta is the dynamic personality behind the one-woman coaching company, Jump Consulting. Since 2002, Bella has been a trailblazer in the pet sitting industry, consulting with multi-million dollar companies all the way to hundreds of small businesses. She is an author, podcast host, blogger, and has been featured on NBC, CBS, FOX, NPR, Entrepreneur Magazine, and The Huffington Post.
Bella will be sharing her expertise in the realm of Facebook groups and will answer these questions for us:
- Why should I build Facebook Groups
- How to get people in the group and involved?
- How do I monetize the groups?
Accelerate Your Results in the "Kitchen" with Strategy!
Maresa began her career in the technology industry while studying engineering, liberal studies, and business in college. Early on in her education, she had the opportunity to participate in a Science Scholar program at the San Diego Supercomputer Center at UCSD. The program was sponsored by the National Science Foundation and gave her the opportunity to explore the excitement of opportunities in science, mathematics, art and the internet- lovingly referred to in the early days as the World Wide Web. She prefers working with clients and businesses with dynamic environments where she can contribute in a cross-functional team. These fit because she can use her technical knowledge, industry knowledge, and cross-functional capabilities to take a 360-degree approach to strategy, business development, process, & marketing.
Maresa will be sharing her best tips and tricks to get started with how to get found online, how to use analytics to drive decisions and mastering the "microtasking" method
A Simple Recipe for Facebook Ads!
Alex Cameron, founder of Signature Social Marketing, author of "Ten Profit Accelerating Strategies" and a social media professor at San Diego State University. Her goal is straightforward- to help serious business owners leverage the power of digital marketing to close more sales and get more clients. Signature Social Marketing is a team of social media & digital marketing consultants, coaches & managers specializing in cutting edge, proven social media marketing strategies guaranteed to increase your leads, sales and revenue.
Alex will be sharing her best tips and tricks to get started with Facebook Ads from her popular workshop "How to Convert Leads into Clients Using a Facebook Ads AutoPilot System"
Master Your Speaking Recipe!
SizzleForce is led by Stephanie Nivinskus. Stephanie has been speaking professionally since 1997. She's shared the stage with game-changers in the entrepreneurial space including Marcus Lemonis of CNBC's "The Profit" and Les Brown. She's spoken across the nation at events with more than 8,000 attendees and learned exactly what it takes to get booked and get paid! Now she wants to teach you!
Stephanie also created The Sizzling Speaker System™ including the training and tools you need to write an absolutely unforgettable speech, get booked and deliver a speech that sells.
Do you want to grow your business by sharing your expertise on stages as well as in webinars and podcasts?
Health & Wellness Chat in the Bakery!
WHY UPSCALE FOR LIFE?:
We live in a fallen world where both positive and negative exist, light and dark, good and evil, every day and at every moment. There are many negative influences, visions, words, sayings, feelings, people, relationships, etc., and where people try to find and create their own happiness, joy, and peace. On the positive side, happiness, joy, and peace already exist, it's just a matter of accepting it from and through our divine creator -God (Father), Jesus (Son), Holy Spirit. There is always room for improvement in various aspects of our lives and when we reach a point to step into the present moment, we recognize the beauty of life and what it has to offer -sometimes good, sometimes bad- but it all has a purpose as part of our destiny. When you take that journey onto the right path you are making a choice for the better -to upscale your way of living- to rise above all the negative and away from your lower ways of habits, thinking and living and trading it in for a higher version of yourself, the way God created you in his image. Now imagine the world where people consciously decide to upscale their words, thoughts, foods, habits, relationships and other behaviors for a better and more positive way of living -beautiful image isn't it- and that is having and living an Upscale Life.
Amber Castillo-Wilson is a mom of 3 boys and 2 step-children who's passionate about being a wife, Christian, massage therapist, an advocate for wellness and helping people through day-to-day life issues -whether it's physical, emotional, mental or spiritual- and an encourager. Her teachings primarily come through the use and education of essential oils for physical health but also for emotional and spiritual wellness (doTERRA Wellness Advocate #1137658). Her knowledge comes from my massage therapy practice, through education, mentors, life experiences, live workshops and webinars, reading various books on health, personal development, self-help, and the bible. She also shares personal life experiences and use them as a tool to demonstrate transparency, vulnerability, and real-life issues and that through trust, faith, love, forgiveness, and belief this worldly-life is possible. She wants to share what God has placed on her heart and what that looks like through her life in hope to help influence people to live a more positive, mindful, faithful, fruitful and loving life. Many people suffer from various afflictions -physical, emotional, mental and spiritual- and her intention is to help those people in need of support and to encourage them to get to the next level.
Let's Spice Up Your Instagram Recipe with Jenn Herman
Since starting Jenn’s Trends in 2013, Jenn has become a globally recognized expert in Instagram marketing and the forefront blogger on Instagram marketing. Her blog has won the prestigious award of being a Top 10 Social Media Blog three years in a row: 2014, 2015, and 2016.
Jenn has had the honor of speaking at multiple social media conferences, teaching business owners like you the value of Instagram and social media to grow your business. She has been featured in a variety of media and publications including major media articles, radio interviews, podcasts, magazines, and guest blogs. She has taught countless webinars and training events designed to help businesses of all sizes succeed online.
Improving Your Recipes With A Little Advice!
In this episode, we will hear from Barbara of Mind Masters. Imagine having an entire team of entrepreneurs help you grow your business. We here at Mind Masters understand the challenges you face as business owner, because we have been helping entrepreneurs just like you, overcome them for the past 25 years. Participating in Mind Masters can sharpen your FOCUS and increase your productivity. Your Mind Masters team works to understand your challenges and concerns so you can gain a continuous stream of solutions – systems, tools, and a path to personal, professional and financial growth.
Barbara will share her advice with these 3 tips:
The importance of having
• A non-judgmental attitude
• A willingness to be accountable
• A willingness to take action
A Sprinkle of Legal Advice to Help Your Biz
In this episode, we will hear from Sharyna Scott of the Law Office of Sharyna Scott. Sharyna will be sharing tips on how you, the business owner, can protect the intellectual property of your business. For those who are thinking, "Intellectual Property?? What is that??" I'll tell you! As businesses are growing both online and offline, it is important to take steps to protect your brand and the content you are creating and distributing. Business owners need to know what type of content that is protected by copyright and trademark law, the importance of actively protecting your brand through trademark registration, and how to guard what you already have.
1. What type of content is protected by copyright and trademark law
2. The importance of actively protecting your brand through trademark registration
3. How to guard what you already have
Connect with Sharyna:⬇️
A 3-Layer Cake of SEO, PPC & Digital Ads!
In this episode, we will hear from Liz Cortes of RebelFish Local Marketing Agency. RebelFish Local is an online marketing agency that focuses on your digital presence and developing your reputation by getting more reviews and getting you found online which leads to more qualified leads. We are committed to educating business owners on the power and importance of reviews. If you don’t have a digital presence today, you don’t exist. The online world is no longer separated from the offline world when it comes to your business’s reputation. The new digital asset is positive reviews, not just how many, but when, where and what people say about you online is critical to your growth.
1. Why is traffic so critical to your business and how do you decide between SEO, PPC, Digital Ads?
2. Learn about the two types of display ads marketing & which is best for small business owners to start with when you have less than a $500/mo ad spend budget.
3. Learn the 3 main reasons someone comes to your website & how to make sure you have what they are looking for.
Connect with Liz:⬇️
Facebook | LinkedIn | Rebelfish Local Marketing
Baking Savings & Building Wealth!
In this episode, we will hear from Carolina Burquez - Northwestern Mutual. Financial security is something many of us strive to achieve in our lives. You try to do what's right for those you care about, but the wrong financial decision can often undermine the best of intentions. Whether you are concerned for your own financial needs or those of your family or your business, Carolina's mission is to help you identify your goals and dreams and develop a plan that gets you started on the path to financial security.
Connect With Carolina on Facebook:⬇️
Cook Up Amazing Copy!
In this episode, we will hear from Brian Robison, creator of editorr, a mobile application that offers on-demand editing services to registered users. Qualified, vetted, human editors proofread and edit original written content, submitted 24 hours a day, seven days a week, worldwide.
I wanted to have Brian on my FB Live show because his app directly aligns with my January Theme, "Business Tools To Kickstart Your 2018"
Brian is offering our Facebook Live viewers 20% off of editorr services! Click the link bit.ly/EditorrFBLiveDiscount
Connect With Brian on LinkedIN:⬇️
Spark Attention In Your Social Media Recipe
In this episode, Marisa Cali of All The Social, a boutique digital strategy and social media consulting agency in San Diego, CA will discuss how to keep you organized and on the right track as you build your business via digital marketing. Marisa Cali will help you catapult your business using all the social tools available to you!
Services include social media strategy, branding, graphic design, video marketing, and content creation.
We will touch a little on each of the topics in my December Theme, Recipe for Success in 2018, and:
- How to Create Profiles that speak to your audience
- Make Sure Graphics & Editing Are On Track
- Connect With Others In A Meaningful Way
Connect With Marisa:⬇️
In this episode, Lynda West & I will be sharing our stories and experiences in both of our careers with Networking. We hope to share our challenges, struggles and successes that will lead you on your journey to making networking events more effective, purposeful and rewarding.
We will touch a little on each of the topics in my Networking November theme:
Be IntentionalFrom Online to In Person NetworkingNetworking for Introverts, and a few tips!
So happy that Lynda Sunshine West of Living Live With Lynda is joining us for our LinkedIn LIVE Video. Lynda has some pretty amazing stories and experiences to share with us. Lynda's mission is to inspire women to embrace their excellence, to give them the confidence they desire to do things that scare the crap out of them so they can live the life they deserve, the life they want to live, the life that makes them look forward to Mondays.
Don't Confuse Your Audience Or You Will Lose Them
In this episode, you’ll learn will learn how to create a headline that doesn't CONFUSE your potential clients and send them away.
We will talk about the do's and don'ts in a LinkedIn Headline.
And if you tune in LIVE I will gift you my recipe for a HOT HEADLINE!!
You have 120 characters to use in your headline- USE THEM ALL and make every character count
TIP: Post 20 times a month on LinkedIn (1 per weekday) to boost your reach to 60%of audience
How to Create Lifelong Clients with an Online Course!
In this episode, Jessica will share:
1) How to "Backwards Design" your educational program
2) How to build engagement
3) How to create a transformation
Jessica Moody is a Curriculum and Program Consultant and a proud Veteran Marine. With her MA in Education, BA in Literature, and 10 years of experience in curriculum development, she has learned how to help entrepreneurs create successful online course curriculum, in-person workshops, or full educational programs that build true connections and life-long clients.
Connect With Jessica on LinkedIn:⬇️
How to Achieve Your Business Goals in the New Year!
In this episode, Sara will share these 3 key tips:
Align your actions with the results you want
Be accountable to maintain habits that align with those results
Embrace the habits of delegation and self-care to stay the course to your goals and enjoy your life
Founder and CEO of Fab Fempreneurs, Sara Clark-Williams became an entrepreneur when she took the leap from her hi-tech corporate job as an Organizational Development Consultant in 2008, growing two highly profitable businesses within 5 years.
Through her Fab 4 Formula℠ and “roll-up-your-sleeves” coaching style, Sara specializes in leading female entrepreneurs to make more money, make a bigger impact, and have more fun- that place she calls your “Sweet Spot”.
She is the creator of Fempreneur Fest℠ and UPGRADE Conference℠, two annual must-attend business-building conference retreats for women entrepreneurs who are serious about growing their business and making real, meaningful connections.
When she is not coaching people in her program, speaking, or hosting game-changing business conference retreats, you will find her supporting animal welfare organizations, hiking local trails, dancing with friends, savoring a new scotch, and hunting down the best tacos and burgers in San Diego, with her husband Chris.
Connect With Sara on LinkedIn:⬇️
Set a Path to Financial Freedom in the New Year!
In this episode, Hawley will share information regarding the transfer of wealth, the difference between a Roth & IRA and how to prepare to receive an inheritance from your family or spouse.
Hawley Woods Gray of Managing Vice President with Appreciation Financial, San Diego, CA: Kearny Mesa Branch and co-founder of Women of Wealth WOW, Hawley Woods Gray has been in financial services for over 15 years. As an executive loan officer at Online Mortgage, Hawley learned firsthand how women in business needed support from other women. She helped create WOW in order to provide that for the women at Appreciation Financial. Additionally, building her Appreciation Financial business with her husband, she understands the need for powerful partnership in every aspect of life to be successful. She and Bobby oversee the efforts of 75+ agents in Southern and Central California as well as an office in Tucson. The legacy Hawley is leaving incorporates her service along with financial freedom for women. She is committed to having 100 women on her team that are producing a minimum of six figures each year. A fun fact about Hawley is that she learned how to juggle as an athlete, first softballs then volleyballs. Hawley lives in Southern California, Orange County, with her husband Bobby and her two boys, Adrian, 18 and Jackson, 5.
Connect With Hawley on LinkedIn:⬇️
Learn about FB Messenger Bots in the Bakery!
With more than 11 years of social media marketing experience Kelly brings tricky social media concepts to life through her fun, clear and memorable social media training videos and classes. Long before social media savvy was status quo, Kelly recognized how social media can take brand recognition, customer engagement, and marketing efforts to a radical new level. What’s more, Kelly has spent the past two years learning to build Facebook messenger bots (aka “chatbots”), and now teaches others how to build them with simple, entertaining and, sometimes, 80s-themed tutorials. Today, she teaches entrepreneurs, small business owners, and working professionals how to use social media to improve their businesses and achieve their goals.
Kelly will be sharing her expertise in the realm of Facebook Messenger Bots (Chatbots) and will answer these questions for us:
- Where to Start
- How to Use FB Messenger Chatbots
- Misconceptions about FB Messenger Chatbots
The Power of Analyzing Your Final Product!
Nicole Leite is an analytics rock star helping small to mid-sized businesses optimize and improve their online marketing with Google Analytics. With over ten years experience, she's consulted on nationally recognized brands across various industries including Travel & Hospitality, B2B, Technology, CPG, Healthcare, Retail, Non-Profit, Finance, and many more. Additionally, Nicole has managed teams, implemented processes, and prompted many cross-agency partnerships.
So glad to have Nicole on my Facebook Live Show where she will be sharing these three tips:
1. The power of Google Analytics to measure your audience
2. Options for getting Google Analytics on your website
3. Best practices for using / setting up Google Analytics
Marketing Recipes for Beginner Chefs!
Amanda Robinson is your go-to digital marketing geek with a flair for making your marketing dollars more efficient with measurable marketing. She helps you connect your social presence to your business strategy, and get your content in front of the people that matter to get you measurable results.
Her main focus is Facebook Advertising, Google AdWords, Google Analytics & SEO, and she is relentlessly passionate about digital marketing!
Amanda has years of hands-on experience helping clients make their marketing spend more efficient by using the data to drive business decisions and social tactics. She consults with small businesses to onboard them painlessly into the digital marketing world, and helps larger businesses clean up their 'digital architecture' to prime their content for higher conversions.
The real estate niche is where she does the majority of her business, but she prefers to keep a diverse client base so she's continually learning and growing my skills as a digital marketer. She considers herself to be more advanced on the geek scale and loves collaborating with other marketers who like to push the boundaries on testing and trying new things.
Relationship Building for your Sales Recipe!
Demian Ross is the sales ninja behind my favorite conference, Social Media Marketing World 2019 put on by Social Media Examiner! Demian has been telling his story "Road to 300" with daily Facebook videos since the end of #SMMW18 in February, sharing his story while showing what it means to build relationships on social media in an authentic way. Looking forward to have Demian on my show to share his top tips for sales by relationship building with us!
Connect with Demian! ⬇️
Whip Up An Awesome Blogging Recipe with Mike Alton
The Social Media Hat is led by Mike Allton, a leading Blogging and Social Media Consultant. Mike has developed a reputation for being an excellent teacher and particularly enjoys showing businesses how Content Marketing, the combination of blog content, social media and SEO, can lead to increased website traffic, generation of more leads, and conversion of more sales. Allton is particularly active on Google+ where he's known for his mad blogging skills and impressive HootSuite expertise.
As a St. Louis Internet Marketing Company, The Social Media Hat is pleased to work with business owners in St. Louis, MO as well as throughout the United States. Contact us and we'll sit down over coffee or schedule a conference call to discuss your needs. We typically provide social media and internet marketing consulting, and can also be counted on to provide blog coaching, seminars and training, search engine optimization and paid advertising assistance.
Understand Your Audience for Better Recipes!
Sashi's background is in market research and product management. She teaches marketing certificate courses at UC San Diego Extension, which include Market Research and Marketing Strategy, acting as a consultant/mentor to students, who provide feedback and direction to a company.
Sashi's focus is to provide business application strategies so that students walk away with practical methods and tools to improve survey creation, data collection and online visibility and engagement.
Sashi will be discussing these three topics:
1. Know where your target market hangs out online
2. Choose 2-3 social media channels and immerse yourself in it, and with your market
3. Check the analytics! Measure and re-focus!
Learn more about Sashi & UCSD Extension at ucsdextension.edu
Transform Recipes By Focusing On The End Result!
Maybe you’re just starting out – doing your research to find the right topic or product to sell.
Maybe you’ve moved past this initial stage and already have a website and something to sell – a course, product, program, eBook, or freelance services.
You've probably experienced being left out in the cold, facing the cold harsh realities of the "internet age" and one click, instant price comparison.
Maybe you've experienced loyal customers dumping long found relationships in one last, desperate attempt to get their hands on a cheapest possible price. Leaving nearly every small business of value getting hammered to the ground, without a second thought.
It seems that nearly all of us in business have been a victim of something like this from time to time.
I don’t know about you, but the “entrepreneurial adventure” isn’t easy.
Shawn will share his advice with these 3 tips:
1. What coaching REALLY is - and it's NOT what most people are doing.
2. Why you should NEVER give a 15 - 30 minute teaser / discovery call - and what to do instead!!
3. The sales approach I use to land high-paying clients.
The Best Way To Add Employees To Your Recipe
In this episode, we will hear from Sara Nicholson of Clear HR Solutions, Inc.. Sara will be sharing 3 very important tips on how you, the business owner, can scale your business with employees - but it's not exactly that simple.
Sara will be discussing...
1. Hiring an Employee vs. Independent Contractor
2. Do I really need an employee handbook?
3. HR starts with 1
Livin' The Sweet Life with Facebook Live Videos!
In this episode, we will hear from Stephanie Liu of Stephanie Liu "Lights, Camera, Live". Stephanie Liu is an energetic online marketing strategist, live video trainer and self-proclaimed 90s beat scholar. She has been implementing the psychology of human behavior in the advertising industry for more than a decade.
She led paid search advertising for one of the largest search agencies in the United States, served as the Director of Social Strategy for San Diego’s leading ad agency and has created powerful campaigns for small businesses to giant, multi-million dollar corporations. Her work has been recognized and awarded by Online Marketing Media And Advertising (OMMA) and PR Daily.
Stephanie will talk about....
1. How to build your brand with FB Live
2. Choosing Your Platform
3. The Power of Promotion
Make Your Small Business Accounting Sweet!
In this episode, we will hear from Carla Murillo of DeMur Consulting. Carla offers bookkeeping and business consulting to help you identify areas of opportunity for growth. Her best advice and details will be discussed tonight!
1. Do not mix personal with business expenses.
2. Watch your income & Budget your expenses.
3. Do not procrastinate - reconcile every month.
Connect With Carla on Facebook:⬇️
Clear Your Kitchen Clutter & More!
In this episode, we will hear from Sue Crum, author of Sue Crum / Clear Your Clutter. Clear Your Clutter is the easy guide to getting organized and reclaiming your life. Sue Crum refers to herself as the accidental organizer and she believes if she can get organized, so can you. As an experienced professional organizer, educator and trainer Sue Crum outlines specific tips and techniques for clearing the clutter that’s holding you back from greater productivity and happiness. Sue's book has 50 pathways from which you can choose what’s eating at you and how to get to greater success and laser action.
The world is a cluttered place; your life doesn’t have to be.
Connect With Sue on LinkedIN:⬇️
Get Your Digital 'Kitchen'Organized with April Merritt
In this episode, April Mahrer Merritt of Ilios Digital Organizing partners with entrepreneurs who want to use technology to be more productive and increase revenue generation. April will help you tame your tech, find the best app or software for your business needs, organize your data so it's easier to navigate, and optimize your workflow through streamlining and automation.
We will touch a little on each of the topics in my January Theme, "Business Tools To Kickstart Your 2018", and:
- Create your organizing 'rules' before you start
- Don't get lost in the details too early
- Before you save a document, think about where it will 'live'
Connect With April on LinkedIn:⬇️
The 3 Mindset Shifts For Success in 2018
In this episode, Stephanie Lane,, an expert in e-commerce, online marketing, strategy, email marketing, message clarity, launching online services and founder of The DREAM Tribe Academy (launching Feb 2018) will talk about the mindset she encapsulated allowing her to launch DREAM Tribe Academy. She will let us in on how she helps women launch an online business in 90 days, what she has encountered on her journey and what you need absolute clarity on in order to be successful. Stephanie and I hope to share our challenges, struggles and successes that will lead you on your journey to be successful in entrepreneurship.
We will touch a little on each of the topics in my December Theme, Recipe for Success in 2018:
- Reflection, New Ideas, Support and Budget
Optimize and Organize Your Profile
In this episode, you’ll learn what to dump and delete on LinkedIn.
Get rid of these 4 things to optimize and organize your LinkedIn Profile.
TIP: Post 20 times a month on LinkedIn (1 per weekday) to boost your reach to 60%of audience
The 3 W’s of posting on LinkedIn: When, Why and What
In this episode, you’ll learn what to post on LinkedIn and WHEN the best time is to post so that you get more views and engagement
The 3 W’s: When, Why and What:
TIP: Post 20 times a month on LinkedIn (1 per week day) to boost your reach to 60%of audience
➢When: Tuesdays and Thursdays.Tuesday at 7am is the optimal time to .....
➢Why: Because it will help build your visibility and....
➢What: Informative, tips and trends are always great posts and...
TUNE IN to hear all the details, and exact topics and times to boost your engagement and visibility.