Live Video Communication Tips The 3 Main ingredients YOU NEED for Speaking like a PRO on Live Video!

Your trending TOTS (Tips On TuesdayS) feature blog is here and continuing with amazing tips about how to create a great Live Video, with learning how to actually incorporate professional public speaking tips to look and sound your best!

Today, I’ll share three Public Speaking tips you need to craft a concise, clear, and confidently communicated Live Video.

In fact, this whole communication thing is SO important, I decided it needed to be its own separate blog! Now, I know – this may bring back flashbacks to your college Public Speaking class days, but bear with me. What I am about to share will feel way less intimidating – and – dare I say – actually FUN to do!

Think of these professional communication tips as the electric mixer you need to keep your broadcast batter smooth and consistent. If you’re going to go Live, you want to make sure your ability to communicate is clear, natural, and genuine – and taking some tips from the pros will save you a little work [and time] from trying to whisk it all together by hand!

Now, why are Public Speaking skills important? You’re just doing a Live Video, not the next taping of Cupcake Wars right?

Well, according to Shane Purnell from Platform Giant, the main reason public speaking adaptability is so helpful, is because having the ability to persuade for example, or tell great stories and use visuals - isn’t just for standing on stage or giving you a weather update. These Public Speaking skills can actually transfer to other channels too - like YouTube, Webinars, Podcasts and Live Streams.

Basically – the better you can master these ingredients, the easier it will be to adapt on various platforms – and better be able to increase your engagement!

Public Speaking will help your communication efforts be fabulous by:

1. Teaching You How To Tell A Story –

Yes, being a great Storyteller! What does storytelling have to do with being a polished communicator? Well, believe it or not, it is actually a more effective way to influence an audience; because [thanks to science and the ways our brains are created] it physically has the ability to bypass the portions of our brain designed to focus on reason and logic [aka just the facts and straight data]. This is done through the state known as “The Willing Suspension of Disbelief” [or the fancy way of saying we can “let go” and allow ourselves to travel and daydream to other places.]


The ability to do so, basically allows us to see life, problems and circumstances from another person’s point of view. We are then opened up to different ideas and possibilities for our own lives. Learning how to take an audience to another place and time can help you in business and in life!

2. Teaching You How To Tailor Your Message

Now that you know the key ingredient to being a great communicator – you also need to know how to adapt your story to your target audience! It is learning to incorporate both the things are universally applicable to all audiences and also the specific things to actual audience they’re in front of.

Think of this like being the standard cake pan you pour your broadcast batter into; and then how you may adapt it into other sizes and forms to cater to the event. Cake Pops may be perfect for one audience, but another may need a gorgeous three-tier masterpiece!

Pro Tip! A hidden secret of Keynote speakers is they only customize 20% of their speech to the audience they’re speaking to.

3. Teaching You How To Persuade

It’s not enough to tell a great story and craft the fabulous takeaways – if you don’t also know how to properly guide your audience to want to take action toward the amazing value you are offering!

That would be like wasting an entirely perfect cake at a reception, because no one told the guests where to go find the cake, plates, silverware, and napkins.

With this in mind, the goal of any public speaker is to share thoughts and ideas in a way that motivates the audience to action. In his famous book, Influence: The Psychology of Persuasion, Dr. Robert Cialdini states there are six elements of influence:


  1. Reciprocity – The feeling of obligation to return received value for the value.

  2. Scarcity – Motivates people because of the Fear of Missing Out.

  3. Authority – Yielding attention and compliance in exchange for what we don’t have the time or desire to acquire ourselves.

  4. Consistency – The more we encounter something, the more we are influenced by it. [Repetition breeds familiarity.]

  5. Liking – People want to be with people they like! Think – conforming to fit in.

  6. Consensus (SOCIAL PROOF) – Looking to those around you for clues of proper behavior or what to do.

And while these three great Public Speaking trips are essential for any speaking opportunity you will have – Nothing will replace simply practicing and just being genuine with how you relate on – or off camera.

Now that you have your professional Public Speaking tips, we’ll keep rolling with our video theme with my favorite Live Video platforms to mix everything together for a final Live Video theme with next week’s post! [So excited!]

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Mary Fain Brandt

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LinkedIn Strategist for entrepreneurs, small business owners
& job seekers. Helping you create a Lead Magnet

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