Couldn't make all the sessions at Social Media Marketing World 2018?
Feeling overwhelmed with all the content that’s provided. Don’t worry, we’ve got you covered. All 4 of us have connected via other networking events or strategic partnerships and we truly believe in the value of collaboration!
For the next 4 weeks, four friends will provide you with 4 takeaways from 4 different sessions.
4 takeaways, 4 sessions, 4 people: Week 1
First up we have the Marisa Cali’s recap of the info nuggets from How To Make Your Podcast Stand Out: Tips from the Trenches with Jordan Harbinger.
1. Jordan says that you shouldn't have FOMO [Fear of Missing Out] syndrome if you are not getting as many downloads as other people's show when you’re first starting out. It's easy to feel bad about your show, especially when you're first starting out, but, it’s normal. His advice: Don't wait until it's perfect; just do it and get more comfortable.
2. Focus on quality of the content because people have so many options and if the content is similar they will move on to the next shiny thing. People will identify with a funny host, a host who keeps it interesting and real. When your audience is paying attention to the host and the content, you’ve got them hooked. Important takeaway: Summary: "Be as good as you can be"
3. It’s important to do more shows at the beginning because as you do more you will get better. [Side note: I know this for a fact.] Create and produce a bunch of stuff that you will perfect over time because when you’re doing enough quantity the quality will come.
4. This may be the most valuable nugget of information from this session. You need to give people free stuff, so good that they want more. If it makes them look for you after they’ve digested your free stuff, it’s because of the value you gave them. Jordan reminds us: “Everyone's hip to the funnel".
Our second session recap comes to you from Amy Airom, owner of Capitalize Social Media… How to Create a Live Video Strategy for More Views, Leads, and Sales By Luria Petrucci
1. Include life streams & live video in your video marketing strategy. Live streams give a window into your personality as a business owner, your fans want to see this. Live video, a more planned “live video” maybe through the use of more technical equipment and software such as Ecamm. Make sure this live video “show” happens at the same time so your viewers know when to come back for more! Want to know what Luria uses? Catch her Free Tech Workshop at LiveStreamingPros.com/Tech it’s only 1 hour 3 mins 16 sec, to be exact :)
2. To determine your strategy, start at your end goal. What exactly are you trying to get your audience to do? Buy your ecourse, sign up for your newsletter, store opening, podcast launch. Don’t just “go live” for the sake of going live, always have a purpose and create your overarching strategy always with your end goal in mind.
3. Create a cohesive content strategy. Instead of creating tons of individualized content, take one larger topic and infuse it into your overall strategy. Luria gives the hilarious example of “3 Way to Train a Cat”. First tip, how to walk a cat on a leash, 2nd tip, train the cat how to use the toilet, 3rd tip, train cat to train dogs. Create a podcast episode that goes over all 3 tips, do a live show that mentions all 3 goes deeper into #3, send an email to your list focuses on a success story of a trained cat. Awesome, right?
4. Promotional Strategy - “Cheap Seats’ We all know that we, and our followers, LOVE behind the scenes footage. It draws them in, makes them feel connected to the real person behind the business. Here’s a way to do this: Before your Facebook live show on your business page, for example, do a live video on your personal page about 5 mins before, giving them an angle of you that they’re not going to be able to see when you actually do go live. You can also talk with them about the awesome tips you will be sharing and what you’re thinking about as you’re about to go live, ask questions about what they would want to see. Then share the link to your business page where they will be able to watch your live show! Bam! New followers that want to see more of you on a regular basis!
And now we have…. How to Make Visual Content Your Social Media Secret Weapon with Rebakah Radice. This recap comes to you from Victor Nunez Jr., events Here are 4 points highlighted in Radice’s session:
1. Design with your audience in mind - your audience is looking for natural motivators, something that energizes them, that drives and satisfies. Some examples of this include Facebook audience insights -- which are interests, words you are known for, etc. Another example is page likes say selling cupcakes -- your interests come from photos, you start looking at trends, how did these images make you feel?
2. The key is: Familiarity + Flow + Congruency = Awareness. Familiarity - allows someone to make a connection with you or your brand, people want to be able to follow you. Flow - is making sure you respond or engage with the person, keep the conversation flowing. Congruency - make sure your consistent, you want someone to remember or want to follow you, which then makes an impact towards you. These three things create that awareness -- which allows someone to remember and follow you.
3. Create content your audience wants to hear -- there are four types:
A. Emotional - create quotes
B. Motivational - ask questions someone has a problem with
C. Instructional - create data, charts, graphs to makes people excited to see
D. Educational - Live & recorded -- Facebook, Instagram something we’re all doing right now.
4. Your posts should have the following characters the amount of characters drives more traffic to your posts (something to consider when it comes to creating posts!!) -
The tool tip is Lettercount.com (character count matters)
Our fourth session comes from Mary Fain Brandt, from the LinkedIn Bakery where she serves up Bite-Sized tips. Today she has some hot tips from Billy Gene is Marketing and his session.
How to sell your products or service with YouTube Ads.
4 ingredients to YouTube Advertising:
1. If you’re not advertising on YouTube you are going to be out of business.
Did you know that Google owns YouTube? And who is the biggest search engine out there? That's right, Google!
Why? Because video is killing it in the marketing place and most people are NOT advertising on YouTube, so why not get AHEAD of the TREND and start advertising now! Facebook is crowded and everyone is doing the same thing. Just this weekend, I went to YouTube to search something on LinkedIn and ended up there for 30 minutes and clicked on an ad!
2. Music creates Emotion, Emotion creates Action and action = Buying your stuff!!!
Emotion serves a purpose in your advertising. The #1 emotion that makes people take action…. Curiosity. Billy Gene broke down the music part of the ads like this:
Angry or sad music hooks someone in the beginning of the video. Sad music typically draws people in.
Curiosity - makes people want to know more...more about your services or product.
Inspirational music is the hook, it’s the music that gets people to buy things- your things!
Here are some great places to find inexpensive music and don’t forget to search music by emotion, who knew that you could do that? I certainly didn’t.
3. You must capture their attention in the first 5 seconds of a video.
This makes perfect sense to me in the world we are living in - we are overloaded with information 24/7. In marketing they say you have 6 seconds to capture someone's attention, I guess in video you have 5 seconds. The more polarized you can be in the beginning the more likely you will capture their attention in a space that is crowded with everybody. Everybody is doing the same thing on Facebook. Make your Youtube videos different. He showed about 4 videos all with different themes … wondering what ad sold the most? The one where he says, "Come with me.." and he takes you through his offices. The back scenes or authentic-raw videos are getting the most engagement and sales. I think everyone is just getting tired of the polished and perfect videos.
4. Top 5 triggers to increase sales (Increase in Trust - Reduced Resistance)
Giving something away
Breaking down the 4th wall
(speaking directly into the camera, make it like you are having a one-on-one conversation)
Looking for more takeaways from #SMMW18, check out next week’s version of 4 Takeaways, 4 Sessions, 4 Weeks.
Stay fabulous, Be creative and get connected!
Mary Fain Brandt