Savvy Tips from top Social Media Experts

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Social Media Day San Diego was held at the Beautiful Bahia Hotel on June 30. We even had lunch outside next to the water! #bonuspoints

I was so happy that my schedule worked out so I could attend Social Media Day San Diego- it’s been a couple of years since I went and I was hoping to be able to go this year. A friend blessed me with a ticket for my birthday gift! #bestfriendever

I promised y’all a recap so that’s exactly what this is- my biggest takeaways from the day and some fun tips.

I have to start off by saying that Owen Video was a natural at playing MC. As a matter of fact if I didn’t know better, I’d say he was rehearsing to be a late night host. He’s a natural, so watch out Jimmy Kimmel!

PRO TIP: When everyone is in the same room for a big conference
like this one, I like to sit in the front- but close to the door
(watch the video on the 
 Lunch Rush).

First up we have Tyler Anderson from Casual Fridays (doesn’t that name just sound perfect)

He shared these tips:

#1 We trust strangers on Facebook for recommendations

Companies like customers to post pictures on Facebook- duh! It’s free advertising for them. He shared how his friend posted pictures of his meat delivery from Butcher Box and how he ended up purchasing from them. Guess who just got her first box delivered? ME!! See how well that works?

#2 Influencer marketing- one word comes to mind- powerful. ↑↑↑ Remember the story above and how I signed up for Butcher Box?

#3 Stories - start using them to market your brand, product and services

Tyler's advice for us, “Get you hands
dirty and do the work”.

 

The Millennial Marketer- Chelsea Krost 

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Okay not only is she adorable and sweet, she is beyond smart for her years. 

This presentation tugged at me. I am not really on Instagram
(okay a post here or there personally, but definitely not professional).
I just didn’t think my market was there.

Here’s what Chelsea had to say:

Everyone should start thinking about Millennials as their customers.

Why?

They are the largest generation on the planet and they have massive spending power

When Chelsea was describing traits of millennials I turned to my colleague and said, “I think I was born in the wrong year, I’m a millennial at heart!: Mind you I’m in my 50’s!

Here is what she said that Millennials value:

  • Authenticity

  • Transparency

  • Customization

  • Social Good Component

 

I had a moment as I realized those are all things I REALLY value,
so why I am not marketing to millennials? Point taken Chelsea. Instagram here I come!


Now let’s talk about YouTube. First if you don’t have a YouTube channel- go GET ONE NOW! And if you're like me and have one but haven’t paid too much attention to it, jump over there and optimize it.

Sean Cannel and Roberto Blake spoke about their love for YouTube and how it has propelled their brands. Sean Cannel said, “YouTube is growing twice as fast as Facebook in active users” and “it’s a healthy growing platform”.

Check out these next stats from Sean:

Primetime has gone online.
18-49 year olds visit YouTube more than any TV network.


Sean said the most important thing we need to do, is to RESEARCH before pressing the RECORD button. So instead of just recording something, do some research and see what people are searching for.

Educate your customer base and they will buy. Sounds like solid advice from Roberto Blake of Create Awesome Media.

His 3 tips to making a standout YouTube video:

1.    Topic - should be relevant. Duh… but so many of us miss the mark on this.

2.    Title - what are people looking for?

3.    Thumbnail - choose a good one, not one with your face distorted

PRO TIP: Use long-form title to have an
advantage in search phrases.


“How to”, “What is” and “How much” are great search friendly titles for education and tutorial videos, thanks Roberto!

This next speaker, Jessika Phillips from NOW Marketing Group, had just wrapped up Social Media Week Lima. I’ve been following her for a bit now and was super excited to see that she was speaking at Social Media Day San Diego.

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Check out what she had to say:

The #1 reason someone will choose a
business over the competition… EXPERIENCE!


Jessika and I have something in common, we are both connectors. It’s in our DNA!

She shared the KTLR factor

  • Know

  • Like

  • Trust

  • Refer

She also shared the Magnet vs. the Bullhorn

I can relate with the Magnet theory, attract the right people, don’t shout about yourself so loudly.

The 4E rule (again something we align on). Jessika believes that your content should do 4 things:

  • Educate

  • Engage

  • Experts

  • Entertain

Check out the full article on this here

My girl Stephanie Liu was on a panel and she never disappoints! Dropping knowledge bombs, like 1, 2, 3!

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Here are her top tips:

  1. Everyone asks how long their videos should be. Stephanie said don’t focus on the time, focus on the value you are providing. Our friend and colleague Jenn Herman goes live for one hour on Instagram and her audience is super engaged and gobbling it all up. Why? Because she is providing a ton of value to her audience!

  2. IGTV- you can link out and you don’t need 10,000 followers (I thought this was only available to the rockstars on IG).

  3. Use Videorama for vertical editing.

  4. 8-11 hashtags on your business profile - experiment and test them.


Hop on over to my website for more resources

Tune in for my Facebook Live Show, Bite-Sized Tips for Busy Entrepreneurs” the 1st and 3rd Wednesdays at 7pm PST.

You can watch previous episodes here.

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Stay fabulous and informed!

Mary Fain Brandt

#LIConnectors #marketing #socialmedia #speakers #entrepreneur #growthhacks #productivity #LinkedIn #LinkedInPages #visibility #credibility #protips

LinkedIn Strategist for entrepreneurs, small business owners
& job seekers. Helping you create a Lead Magnet
with your LinkedIn Profile!




Mary BrandtComment