Getting started with LinkedIn Live. HIT THE RECORD BUTTON!

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Maybe you don't have access to LinkedIn Live yet...but you will so let's get you camera ready. Think about what you want to share with your audience. Facebook Live and #LinkedInlive are a little different and your audience is probably different as well.

Here are my tips on how to get started with LinkedIn Live.

First off you need a 3rd party program to go live. Here is a list of approved apps/programs:

  1. Wirecast

  2. Switcher Studio (iOS mobile only)

  3. Socialive

  4. Restream.io

  5. Wowza

Broadcasting tips

LinkedIn suggest that you broadcast for a minimum of 10 minutes so viewers can be notified that you've gone live. Remember this isn't Facebook, we are just getting used to LinkedIn Live.

Don’t wait for everything to be perfect, or you will never get started.

Sure we all wait to have a polished video, where we look great, never miss a beat with our words- but let’s be honest… it’s a little nerve wracking when you first start hitting that record button. I still get nervous. If it doesn't make you nervous it’s not worth doing…

"It's okay to be scared. That just means you're about to do something really BRAVE!"

  • Practice makes perfect- why not do a test run to figure out the in’s and out’s of Live?

  • I don’t know about you, but I tend to get hung up with the tech stuff, so doing a test run can help you figure it out ahed of time instead of when you are live.

  • Fancy equipment ? You can start out with just your laptop or iPhone but I do suggest earbuds at the very least because it helps with background noise and echoing.

  • Don’t sell, share. Be a resource for your audience. That means you have to know who your audience is before you go live.

  • Be authentic. Be real. Be yourself.

Say “hello” to those watching LIVE, people love to hear their name called out. Answer their questions and reply to their comments - --- that’s called engagement.

What to talk about?

Here are a few ideas to get you started:

  1. Intro video- Surprise, but not everyone on LinkedIn knows you or what you do. So why not start with an introduction video? You can talk about the path that got you to where you are at and describe your services.

  2. Answer questions that you get asked all the time. #nobrainer

  3. Interview someone you admire (this is my favorite type of video).

  4. Review a conference you just attended and share your top takeaways. This can be both a video and a long form post. #doublepoints

If you’re not nervous, you’re not doing it right. Even the experts still get nervous when they go live. It’s natural, so don’t let that stop you from hitting that button!

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Mary Fain Brandt

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