You're qualified for the job...

You are prepared to start working; you have your suit pressed or your lucky shoes ready to throw on should you get that call for an interview. Yes, you are ready, but is your LinkedIn profile ready? If it's not, you could be missing out on hundreds of valuable opportunities!

Just like your resume, your LinkedIn profile needs to BRAND YOU in a way that speaks directly to your target audience. It's not a list of everything you've ever done; it's not a job description. It is your commercial or banner on who you are and what you have to offer. Think of your profile as your 15-second commercial. That is about all the time a recruiter will spend to decide if they want to call you.

Your LinkedIn profile is also a marketing and networking platform that can lead to extraordinary opportunities and relationships, which could be invaluable not just for this job search, but for your future job searches as well. Done well, it's a marketing tool that'll make you look like the best and only candidate for the job!

Done poorly and all you'll hear are crickets.

Need help with your profile? Come on over to my LinkedIn Lab and I will help you cook up a new Profile to stand out from the 466 million users! I will help you whip up a batch of cool messaging templates, create a recipe for publishing and measure out a cup of new connections for you!

LinkedIn Labs

See you soon!

Mary Fain Brandt

Career Coach and LinkedIn Strategist

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