How to Use the Featured Section to Attract Clients
Hey, LinkedIn lovers! Did you know we have over 900 million users on LinkedIn and that over 90 million senior-level influencers are on this platform? That's a whole latte potential clients and partners you could be connecting with! And speaking of lattes, have you had your caffeine fix yet today? I know I have - can't get anything done without my morning cup of joe.
Now, back to business. LinkedIn has been adding more features than my favorite coffee shop adds foam to my cappuccino. But are you taking advantage of them all? One of the most important ones for all you badass business owners out there is the Featured section.
Sadly, a lot of users aren't using this feature to its full potential, but don't worry - I got you covered.
The Featured section is a primo spot on your profile where you can show off your best work and highlight your skills and expertise. Think of it like a fancy, frothy cappuccino - it's eye-catching and makes a great first impression.
To set up your Featured section, just click on "Add profile section" and select "Featured." Then, choose the content you want to feature, like articles, posts, videos, or presentations. Easy peasy, just like ordering my go-to skinny vanilla latte with almond milk.
So, how can you use the Featured section for sales? Let's spill the beans. One way is to showcase case studies of your work with previous clients. Share success stories that highlight your expertise and include a brief description of the project and outcome. It's like adding an extra shot of espresso to your profile - it packs a punch!
Another way to use the Featured section for sales is to show off any relevant media coverage or speaking engagements you've had. This can position you as an industry leader and provide social proof of your skills. It's like adding a little cinnamon sprinkle on top of your latte - it's a delicious finishing touch!
Last but not least, keep your Featured section fresh with new content. Just like how I need my daily caffeine fix, potential clients need to see that you're active and engaged in your field. It shows them that you're serious about your craft and committed to delivering quality work.
So, don't let your LinkedIn profile go stale like day-old coffee [yuck]. Use the Featured section to showcase your awesomeness and close more deals. Share your book launch, highlight your blog featured in Entrepreneur or Forbes, or show off your latest media coverage. You got this!
Look, why go to all the trouble to revamp your profile, create content and then not use all the cool new features that LinkedIn has been rolling out?
Wondering how your LinkedIn Profile stacks up in 2023?
You can find out through my LinkedIn Profile Audit service!
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